Went out on my own, “Feet on the Street” as they say in this part of the company. Just introducing myself, as I knew there was a chance of running into current clients. And I did. No deterrence. This whole day thinking about selling and why some get anxiety when it comes to selling, and the possibility of conversion, that you might or might not sell. Again, I learn on wine ideology and methodology. Everything is from wine, for me. Talk to people as you would if you were having a glass of SB with them on a desk in some warm weather, or sipping a stainless Chard on a dock somewhere in the San Juan Islands, or on a boat around the islands. Do your job less, I said to myself walking up to that first corporate building in on of the Fountain Grove business building spots.
Department head sent out an email saying, basically telling us, that early departure at 3 is fine. Told us to get the heck out of here and enjoy our weekend. Which I more than appreciate as in the wine industry that rarely happens. Every last dollar, every last dollar the mentality rather than making sure your sales force is satisfied with everything from day-to-day to how they see themselves in their role. I’ll leave in a bit, I guess. Go write somewhere maybe for a bit before meeting family in Windsor for the baseball game and whatever else is planned. Looking around my new desk, and my place has already been punctuated. Wine… wine… don’t fixate on the overwhelming population and propulsion of new terms and products and surrounding language. Just see the person in front of you, I tell myself and offer to anyone reading this in any kind of sales post. Just talk to as many people as you can, record everything, follow up, and don’t stop moving. Not sure what else to say other than that, and I don’t want to talk about sales for this whole piece but narrating who you are and what you’re doing is nearly the entirety of what we think of as “sales”.
Wine taught me all this. And the industry having forced me into disgust with it instructed me to gut-trust and find something else. I did, and here I am, but still with wine-wound principles and sight, the Road to my Equilibrium purveying all the poetry and prose but more so poetry and music this writer ever need. What will I have to do when with my own wines, but go door to door, just handing them out not really selling or even narrating anything, just saying hi and saying my name a couple times and handing a bottle of wine to whomever’s in front of me.
Office getting quiet. I can tell people have left. Think I’ll send my EOD in a minute then depart, myself. Get a glass of something, somewhere. Why does Sauvignon Blanc always sound good, and always sound like the most optimal and appropriate, optimally appropriate varietal and style, feel and song and vinified ride? Don’t know, but I can see the glass in front of me, and by some odd extension see myself rising in this department far faster than anyone before me, and even faster than I now see myself ascending. Why? I’m not selling. I refuse to sell. I’ll only connect, talk, educate, create. So many overthink sales and talk themselves out of it and into some undeserved low self-estimation. The creativity and conversations will illuminate opportunity, and renewing zenith.