Biz In

fullsizeoutput_1a77Waking early this morning with Jack and his friend that slept over, then taking a nap, having time with family, getting coffee for wife and I then later making buy-fly pact with wife for breakfast, me flying she buying.  Haircut, errand, now finally back home to quiet house tow rite.  Focused on work, MY work, what I have to tomorrow do in this brand management meeting.  Branding, much I don’t like the term it is a consistency and consideration, a determining reality in business.  Business and all the forms it can take, all the business types, yes, but as well what people decide will be their business, and why.  I lately have been overthinking my business but no longer with one easily expected singular word— DO.  No need for excess deliberation and forecasting in business, I’m learning.  Yes, you want to plan a little, but when it comes to “branding” I see the most healthy and essentially obvious option is to just act, start a conversation, start a small project then link with another.

Older I get, I’m annoyed with my excess measuring, diminished cut counts.  Now, I just cut, write, act.. here in the kitchen with a finally-quiet house, I exercise ME, my identity and “brand” if you wish to it tag.  The tireless writer, learning from everything, from my early rise then soon after nap when Jackie’s friend left.  I wrote that resting isn’t a sign of weakness but strength, as warriors know when to collect.  Writing down the ideas I’ll share in the meeting tomorrow, which aren’t many, but all revolve around conversation, information, informing your prospects and would-be buyers why they should buy and who you are, and what’s present in your story, your reality.  MY work, is this.  Thoughts.  Putting ideas into practice and seeing what lands, what produces.  Being eased from sleep by little voices, I learned to stop being so stressed, stop thinking so much about what need be done and just DO.  And, have fun.  Enjoy the act of actuating, the story of the build.

And if you’re in business, or a writer like me who’s also in business, or a thoughtful Human, PLEASE take moments like this not at all lightly.  Times where you can sit in a quiet room and collect yourself, think about what you;’re doing and precisely in what direction you want your story to sprint.  OF course I advise write it down, ALL OF IT, being a writer, yes, but if you don’t want to then concentrate on where you sit, where you walk— beach, park, woods, or around the city.  When I left the pillows and sheets this morning I knew today, eve of my meeting, that I would be different, that all has to be different, starting today.  With July half over, I don’t have time to measure the material.  Scissors are out, and I cut the shapes I’m made to create.  I start a conversation here, with myself and you— what are you doing?  What are you creating?  Where are you having your story go?  How are you managing the brand of YOU?

7/15/18