Some people hate the word, the term.  I sued to be one of those people.  I didn’t like it so much that my first blog I saw as an anti-blog… ‘mikeslognoblog’ I called it.  Some people laughed, others were interested in why it had that name, why I’d name it that.  Now, ten years later, I see humor in it…. And, value.  Don’t have your blog be like other blogs… have it feel like more a genuine, REAL, heartfelt conversation.  Not just a documentation of things or events, but a real transportation somewhere, to something… where you are and what you’re doing.  The ‘Magic of the Meta’, as I see it.  Blogging doesn’t have to be blogging, feel like blogging, the same way sales doesn’t have to be sales.  What happened to being human, truthful?  Do that.  A lot more of that on your “blog”.