from book…

Friday.  Which means nothing.  Just arrived at winery and I have about 12-13 minutes to collect self in words.  Today, I only want to sell, raise not just awareness of this winery but the tangibility of it.  IT’S HERE.  I’m looking at this new post as somewhat of a challenge but a motivator to me to do something new, to help. brand, to re-write a brand while maintaining already-established brand consistencies.  I’m blending my projects with their projects.  More than synergy or marriage, or the obvious pun of ‘blending’.. more than collaboration, more than fusion, or infusion…. I don’t know what it is, but I’m HERE.  At the winery early from nothing but pure, colorful and tall motivation.

Sip coffee which gets colder from the room being a bit chilled to deter, or really kill, fruit flies, and I further settle into day.  One idea I have for generating sales and traffic is to be insularly focused.  I’m going the have the Cabernet be today’s anchor.. theme and idea stream.  Not any of our reserves, but the Cabernet.  At lunch, next chance I’ll have to write, I’ll update you on progress, how people respond to it, and of course how much I’ve sold.

To the left, view of production area.  Out back, more barrels being steamed in prep’ for harvest ’17.  Me, producing what I’m producing and what I’m about to produce.  Always tell students to “make the topic your own”.  And like Dad one time told me, “…everything you’ve instilled in your students has now fallen into your lap…” And what an opportunity.  Still can’t believe I’m in this post, but I am, and I have to get over any shock, or daze.  Get to work.  There’s always something to do, there’s always something to create.  And I’m creating, regardless of what day it is.