7/15/19

When prospecting I notice myself saying too much.  The same way people talk too much about wine, on both sides of the bar.  Less… it’s not only more it’s what’s appropriate, it’s what works.  Let the other person talk.  Ask them questions.  This isn’t sales device, it’s sales reality, sales remedy.

Today has been educating, on a number of notes, and all yay-saying.  It’s not selling yourself, or even Sonic, it’s showing eagerness to learn about the other person.  More than rapport, but CONNECTION.

Tomorrow’s new, another tablet.  So that’s where my focus is.  My sales notes compiling.  What do I do with them.  Have no idea right now.  They’re doing something to me, for me, with me.  Sell whatever it is you’re selling like you’re talking about whatever your most elevated interest is.  For me, of course, it’s wine and literature.  So… speak of Sonic as it’s a character, one that’s colorful and fun, educating and remedying.

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mikemadigan

Writer/Blogger - bottledaux.com

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