business note

Today I’m recognizing it’s not so much relevance that’s crucial to business, but reality, and sharing that reality.  Reiterating that reality, telling the story of your reality in a way that’s not only magnetic and memorable, or marketable, but in a way that instructs, shows your customers and clients something amazing about themselves… that they have some strength of which  they were previously unaware.  Showing them that there are so many possibilities out there for them that there’s no reason to be defeatist.  Ever.  Show your customers that their reality is a gem of gems, and that it needs to be part of others’ realities, and on and on…

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