Stepping back, seeing Mike Madigan as a newly independent story and “brand”.  Build content around, start from ZERO.  Start now I tell myself… the journal, wine, meditation, writing, go from there.

Old tasting sessions, notes, drives, pictures… all of it.

IDEA – WINERY CONSULTING.  Not “wine consulting”.  Everything from messaging to sales, hospitality, copywriting.. fucking all of it.

First piece of advice – SPEAK LOUDER.  Using myself as a brand and would-be client.

12:10… too excited and struck by these ideas to take a power nap of even fucking eat.  Winery consultation, top to bottom.  Everything I know, starting in sales and marketing, branding… getting the message of your winery in all corners, canyons, streets and buildings.  And with little… like Mark McWilliams once shared with me, less is better.

I am flying right now after sweet words from the Nurse… budgeting.  Done.  Keep simple.  Securing domain tonight at Nurses, or before I leave to sign something at Mom and Dad’s— In fact I will after posting this.

If I’m to consult wineries, what is the mission, what do they want… each winery is different, and all stories have their own principles and poetries.  What I love about the wine industry, to be honest.. nothing is alike.

St. Francis for example, my sister’s winery… an ever-shape-shifting entity but still with the same initial and eternal pillars.

May need to break for lunch, the hunger is becoming something I can’t ignore and time is evaporating till the 13:00 meeting with client.  Sure… in a second I tell myself.

No money spent on coffee this morning, and that’s becoming to be the normalcy …. Good.  Stash it away.  Telling myself, “I got you,” like I’m a client.  And I am.  My own.  Looking through phone for more older pictures… two that catch me.  Texting to myself before posting, edit a bit maybe…

Cult Cab Classic at Chalk Hill, 2018.  Seems like another everything – world and life, place and spirit, writing, knowledge of wine, ambitions… shit time just won’t slow for me.  I get that.  So… move with it, keep pace till it one day stops.