So why did I get distracted?  I don’t know, or I do.  Life, right?  And, to be honest, discouraged by the money potential of the wine industry.  I was thinking too cornered, and defeatist frankly.  This new wine life is not addressing money or revenue potential, forecasted earnings or profits, some stupid goddamn quota.

That day in the Imagery tasting room wasn’t my first.  Was probably my 50th if you want to know the truth.  This was one of the wineries that gave me more momentum as a blogger and writer, pursuer of wine and inciting winemaking fantasies.  One day having my own label with my family, some engaging label and story that stayed with the visitor long after they left.

Why do I ever get pulled away from this Beat?  From wine and its world…. The tasting room and my tasting room experiences and stories, those days at St. Francis about which I reflect and write often, 2006-2010.  Working with some of my best friends and just sharing wine ideas and what we taste in each pour, what a guest said, why we work where we do.