The big contract lands, finally…. Well, part of it.

But I don’t feel that much.  I’m reluctant to celebrate beyond the beer I just opened.  Why…. Was an inbound lead, not one I generated on my own.  How do I do this, and get the kind of sales and traction I do with the inbounds.

Need to find some formula, then solve it.  Like an algorithm but more.  Again summoning the #prospectesk idea, project, whatever it is.  Know what I want it to be.  Buying the url and upgraded WordPress site tonight.

The core of it is conversation…. Not sales.  Not marketing.  Nothing that needs a budget.