I talk myself out of a mood before sitting down to write– and consider this wined rant very much a brainstorming about wine and selling it and through a blog, creatively– I won’t lose site of the creative compulsions but I will be aiming my Literary wheels for sales purposes, endorsing certain stories and bottles and wines I believe in.. and watch them move, move out of the tasting room or warehouse or wherever they are. I’ve had this idea for a while now but have only lightly dabbled in it, or something like it– But here I am this morning, tired of the semester already like you wouldn’t believe and swearing I’ll never do it again. And I can’t. Not with a daughter on the way.. there needs to be more singularity to my efforts and maybe I shouldn’t be putting all this out there into the whatever-sphere, but I have to have it noted, not just for you but for myself to read and re-read.
I’ll be in the shower just before 10, then to campus where I’ll quickly grade through the Kerouac papers. Then let each section go early so I can return to this brainstorming, and I know what bottles I’ll start with.. not going to note that here but just know I know. MY mocha tastes a bit off, odd but I’ll keep sipping. Think.. think.. I tell myself and wonder how to do it– sell bottles from a blog.. I know I shouldn’t be taking up time here thinking how to do that.. but that’s what I want to do. When someone buys a bottle, why do they buy it? Yes, some for prestige or something thought that buying this bottle provides a certain image for them, like when people walk into a tasting and the first words out of their mouth are “I’m a wine club member.” Most people buy wine, I find, from identifying with it, in some way. Yes, how it tastes, but as well where it comes from, the character imparted from the wine– and no this isn’t theory, and this isn’t imagination, this is an observed actuality.
Just had an image, fantasy of me calling in, both classes, just saying ‘fuck it’ and staying home. I won’t, but it crossed my thinking just now, and with radiance and a bit of rancor. Have to channel what I do, the effort I materialize, for the classes (all fucking 4 of them this term) and rack it over to the selling of wines through the blog, the ‘vvv project’.. now I see something else but I can’t note what it is entirely or even partially and not just from wanting to it secret keep but as well not wishing to douse it in any accidental hex.
9:47– nearly time to run upstairs and into that shower. Thinking.. thinking.. more about wine and how to move it, crEATively.. just posted something on a small SB/Cab producer, something and someone (along with his biz partner) that I’ve written about before.. nice story and website, and winemaking style, a little more grit and varietal character than I think most American consumers are used to. Which I like. Which is why I would love to sell their bottles on the new blog– Now the ideas fall like determined rain, precipitate piously…