Back to the fucking “integrity training”.  I’m sorry, am I the only one who finds that funny, a big-ass corporation lecturing me or better yet teaching me about integrity?  Anyway, knocking them out as quick as I can…

Seeing opportunity in the wine industry’s weakness presently.  More relationship building, more DTC effort, more content and narration.  Something along those lines.  The wine lover and those curious.  Not addressing and degree of expertise… writing this new story starting now.

Looking for an old wine picture, anything, a vineyard or pour, tasting room, anything.  Literally anything.

Found more than I thought I would.  Much of it Facebook memories then a little organic searching of pics on phone.  It’s clear the vineyard and that world calls.  Not sure what fanned this most recent blaze and envisage.  Well, a need, and now it is definitely a need in order to be happy, for passion.  To love what I do.

Sales, at least this kind, is shit, and demoralizing.  Put out content, even if it’s just a note.  Challenging myself… manifest the fuck out of this.  Go into it with the same curiosity and whimsy that I had that first day in the St. Francis tasting room…. Writing thoughts and reactions to what I tasted, that single vineyard Cab which they still make and it by far my favorite wine there.

Used my rating system for the first time today, posting on the vvv blog about the Pinot from the other night.  Exclamation points.  What if someone steals it?  So what… I’ll still use it.  I did write down some backup ideas but I’m not obsessing about that now.  I’m obsessing ‘bout…..

Obsessing,.  Being obsessed about something.  Wine, the vineyard… more than what’s in the glass.  That is minor.. it’s the life and all connected planes and senses, worlds and languages.