is harnessing themselves to scripts, and numbers they have to hit. Speak the language and story and scene […]
sales
Share passion. Be genuine. Don’t. Convince.
Fuck yes I could. Written reaction on its way…
Love wine. More than most life facets. Or anything. The more obsessed with wine you are, the more […]
Speak WITH the wine. “Sell” nothing.
Slow, steady, strong. All words. That’s how you sell. That’s how your business’ narrative is not only built, […]
At winery. Quiet. No activity on crush pad, or room to my left, but that certainly doesn’t mean […]
Capture, don’t contort. (Relay honestly what transpires, don’t imbellish… in business, truth pays, deception decays.)
All words in written copy should give readers not only information and, yes, value, but sustenance. Something to […]
Open doors, windows, and the roof for your readers.