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a creative content agency (and maybe some other things), About EVERYTHING.
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Wine Industry.

Sales is not about getting into any character, it’s an embrace of your already-present self and speak. You […]

June 9, 2018 Me, Wine Industry

from sales journal

No other work I’ve had or found myself in has taught me more than wine and its industry, […]

May 27, 2018 Me, Wine Industry

One thing the tasting room and

hospitality, the wine industry, has taught me. Listen… Then communicate.

May 18, 2018 Me, Wine Industry

One of the biggest mistakes wine industry people make when it comes to selling

is harnessing themselves to scripts, and numbers they have to hit. Speak the language and story and scene […]

May 16, 2018 Me, Wine Industry

Don’t sell, when it comes to wine.

Share passion. Be genuine. Don’t. Convince.

January 26, 2018 autre

Could I sell this?

Fuck yes I could. Written reaction on its way…

January 10, 2018 Me, Wine Industry

How to sell wine.

Love wine. More than most life facets. Or anything. The more obsessed with wine you are, the more […]

December 18, 2017 autre

How to sell wine….

Speak WITH the wine. “Sell” nothing.

November 23, 2017 autre

copywriting tip

Slow, steady, strong. All words. That’s how you sell. That’s how your business’ narrative is not only built, […]

September 17, 2017 autre

9/16/17—

At winery.  Quiet.  No activity on crush pad, or room to my left, but that certainly doesn’t mean […]

September 16, 2017 autre

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