Speak WITH the wine. “Sell” nothing.
marketing
All unpacked. This is exciting and odd, excitingly odd with concurrent flashes of education. I sip what’s left […]
Slow, steady, strong. All words. That’s how you sell. That’s how your business’ narrative is not only built, […]
At winery. Quiet. No activity on crush pad, or room to my left, but that certainly doesn’t mean […]
Use whatever mood you’re in to bolster your speed and effectiveness with projects.
…drive to Kenwood, run from Kunde to Lawndale like I used to, then further from that… maybe to […]
Capture, don’t contort. (Relay honestly what transpires, don’t imbellish… in business, truth pays, deception decays.)
All words in written copy should give readers not only information and, yes, value, but sustenance. Something to […]
Open doors, windows, and the roof for your readers.
Be aware of the volume in your words. If they sound loud and aggressive, affrontive, aggressive, well… They […]