Didn’t have much time to write yesterday, with going to the winery and a meeting with a prospect, […]
Month: June 2017
I scare myself.
Capture, don’t contort. (Relay honestly what transpires, don’t imbellish… in business, truth pays, deception decays.)
Today I felt it more a testing ground for certain narrative approaches with how I speak wine, making […]
Each word, a tool, each sentence a brick– paragraph, building. Build cities–
All words in written copy should give readers not only information and, yes, value, but sustenance. Something to […]
Open doors, windows, and the roof for your readers.
If you want to be a better writer, forget about writing and read… read whorishly. Read everything. Even […]
am I talking about wine so much, and the apparent philosophy and mythology to grapes fermented? This is […]
Getting more serious about copywriting, this morning. Putting together an ancillary business plan, or more of a serious […]